Large national home builder chooses Whirlpool appliances

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Pulte Homes soon will come with Whirlpool kitchen and laundry appliances as part of a multi-year deal between one of the nation’s largest home builders and the world’s leading manufacturer of major home appliances.

Whirlpool will provide appliances from its Amana, Whirlpool, Whirlpool Gold, Kitchen Aid and Jenn-Air lines. The lines will match Pulte Homes that are built for different phases of home ownership. Centrex is for entry-level buyers, Pulte Homes for those moving up and Del Webb for active adults.

“In addition to this being a partnership between two Michigan-based companies with proud histories, Whirlpool Corporation offers products that align perfectly with PulteGroup’s unique multi-brand strategy,” says Deborah Wahl Meyer, senior vice president and chief marketing officer for PulteGroup.

Terms of the agreement were not released.

Whirlpool Corporation with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world markets major brand names to consumers in nearly every country around the world.

PulteGroup, Inc. based in Bloomfield Hills, Mich., builds homes in 67 markets in 29 states and the District of Columbia.

The deal with Pulte Group is the 10th agreement with a major residential developer that Whirlpool has entered into this year.

Writer: Kathy Jennings

Source: Tom Halford, Whirlpool Corporation