Partner With Us – Second Wave

Catalina Gonzále – The Merze Tate Explorers said it was important to test out the park equipment themselves.

Reach the Community Driving What’s Next in Southwest Michigan

Second Wave is the digital publication focused on the dynamic communities of Kalamazoo, Battle Creek, and the surrounding counties. We cover what’s next in entrepreneurship, creative culture, and urban development, telling the stories of the people and projects moving our region forward—from programs supporting youth storytelling to volunteers answering the call to action.

Our readers are the deeply engaged residents invested in where Southwest Michigan is going. They look to us for authentic storytelling that captures the heart of our region. A partnership with Second Wave connects your brand to this dedicated and forward-thinking community.

Why Partner with Second Wave?

A Trusted Platform
We are the essential source for what’s new and what’s next in Kalamazoo and Calhoun counties, known for our coverage of everything from critical public infrastructure to grassroots community investment.
Authority in the Region
Our on-the-ground reporting in both Kalamazoo and Calhoun counties makes us the definitive voice on the social and economic innovation happening at the ground level. We are deeply connected with the grassroots leaders and organizations driving change.
A Curated Audience
Our stories travel and our open rates set the curve, offering a focused, uncluttered space to capture the attention of Southwest Michigan’s key influencers and decision-makers.

Let’s Build Something Together

Ready to learn more? Request a copy of our media kit or ask a question. Our team is eager to learn about your goals and design a partnership that delivers results.

Our opportunities include:

Custom content collaborations
Underwriting opportunities
Branded content
Website display ads
Newsletter ads and sponsorships

Learn More

Second Wave Media is a digital publication focused on Kalamazoo, Battle Creek, and the surrounding counties’ dynamic communities, businesses, and residents. We are part of the Issue Media Group, a national network of publications dedicated to solutions journalism, connecting communities, and inspiring progress.

For our partnership policy or digital specs, please note your request when you contact us.