For most of its 29 years, Premier Communications Group relied on work from the automotive industry, preparing press kits for the like of General Motors and Visteon.
That dynamic changed in 2008 when the economy tanked and GM and Chrysler went bankrupt. Since then the downtown Royal Oak-based PR firm has reinvented itself through its client base, taking on more and more start-ups.
"The trend for the next year or two is going to be with new start-ups that are tapping us for our experience," says Randy Fossano, president of
Premier Communications Group. "That's just the overall trend of the economy."
One of those new start-up clients is
Swagger Bids, an online bidding firm based in Royal Oak. Premier Communications Group has worked to build the start-up's brand and make it more of a household name. New clients like this have allowed the firm to hire three people over the last year, expanding its staff to seven employees and the occasional independent contractor.
Fossano expects to continue to build his company through new, local start-ups for the time being as the automotive industry continues to recover. For him, it's a growing part of the economy that's strong enough to support some new jobs at his firm.
Source: Randy Fossano, president of Premier Communications Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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