Partnership puts Whirlpool appliances into thousands of dwellings

Benton Harbor-based Whirlpool Corp. has tapped into a whole new market for its appliances through an arrangement with one of the largest owner and operators of apartment properties in the United States. Equity Residential, also the largest publicly traded owner of apartment units, has signed an exclusive, multi-year agreement with Whirlpool, crediting the company’s dedication to quality, outstanding products and service and its commitment to environmentally-conscious technology and practices.”Equity Residential owns or has investments in 495 properties totaling 137,007 apartment units in 23 states and the District of Columbia,” says Tom Halford, general manager of contract sales and marketing at Whirlpool Corporation. “As their exclusive appliance partner for new construction, rehab projects and appliance replacement, this will mean additional business for Whirlpool and we are honored to play this role.” “Whirlpool Corporation brings many great things to the table as an appliance manufacturer,” said Michael Manelis, senior vice president of property operations at Equity Residential. “They help support our commitment to creating places people are proud to call home.”The agreement not only brings more Whirlpool appliances to consumers, it also uses a system called SmartWay Transport  — a collaborative program between the Environmental Protection Agency and the freight industry — to deliver them with cleaner-operating, fuel-efficient motor vehicles, reducing greenhouse gas emissions.Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. About 3,000 are employed in Benton Harbor.Writer: Stacie Carlson, Freelance WriterSource: Whitney Dean, Whirlpool Corp.