Kalamazoo partners with Pure Michigan

Kalamazoo is one of 27 Michigan com­munities to have Pure Michigan partnership promotional campaigns — via radio, TV, billboards and the Internet — that draw attention to those cities, reports MLive.com.

George Zimmermann, vice president of Travel Michigan, played the spot featuring Kalamazoo for local business and civic leaders at a recent presentation on the goals of the Pure Michigan campaign. The radio spot will continue to air through August.

Excerpt:

“For every dollar we send out of state for advertising, there are enough new visitors … that the state makes $3. Pure Michigan makes money for the state,” Zimmermann said.

For more on the campaign, please read the rest of the story.

Source: MLive.com